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The advancement in technology and continuous changing customer expectation are disrupting traditional businesses, forcing organizations to relook at their business models, and core competencies. The is more prevalent in the current digital era where consumers have more control in the way they choose to interact with organizations and make their purchase decision.

To survive and thrive in this digital era, it is paramount that business leaders take effective measures to get digital transformation right. Business leaders needs the support and to collaborate with all levels in their organization and tailored a digital transformation framework which serves as a guide. A digital transformation framework will also help business leaders steer the organization towards achieving the digital transformation objective.

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